* Should have experience in On-Page & Off-Page Optimisation, link building
* Strong good knowledge of SEO and SMO.
* Should be updated with the latest link earning techniques
* Reviews key metrics across the full website to access the effectiveness of SEO strategy
* Competitive site analysis to increase the effectiveness of on-page optimization
* Optimization of on-page information including page content, meta tags, h tags, alt tags
* Stay up to date with the latest Google, Bing, & Yahoo algorithm changes
* Solid knowledge of website analytics tools (e.g., Google Analytics, Webmaster Tools, Adword, PLA and Google merchant)
* Prepare the Social Media Marketing Strategy; focusing on LinkedIn, Twitter, Facebook, Google+, YouTube, etc.
* Execution of all social media activities (i.e. tweeting, sharing, engaging, liking, increasing social reach, doing the heavy lifting, etc).
* Moderate all user-generated content in line with the moderation policy for each community
* Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information
* Collaborate with other departments to manage reputation, identify key players and encourages community members to take action
* Set up and optimize company pages within each platform to increase the visibility of company social content
* Work for synchronizing other websites to E-commerce website.
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